
“Read (if you know how to), think (if that is possible), look at the pretty pictures, get inspired, and then go fuck yourself.”
Nope, it’s not a motivational Instagram post; it’s the foreword from iconoclastic designer Mark McNairy’s new book. Charming, right? But then what else would you expect from a designer who’s made his name on not so much breaking as gleefully ripping apart the rulebook?
Dubbed F**k Ivy and Everything Else, McNairy’s new book (published by HarperDesign) isn’t however, as its title – and author’s reputation – might suggest, a 176-page tirade. Or at least not all of it is.
Most of it is in fact a masterclass in style, a series of lessons on how to dress and act like a modern gentleman, each illustrated with a colourful picture (and some equally colourful language to boot). There’s a lot to learn here, which isn’t surprising given McNairy’s status as one of America’s foremost menswear tastemakers.
Self-taught, he has forged his reputation not only on his candour and refusal to kiss ass, but also on treating classic menswear pieces as his blank canvas, covering them in busy prints or contrast elbow patches, badges or brash slogans. His is a brand built both on deep respect for classic modes of men’s dress – from Ivy League prep to Savile Row tailoring – and a two-finger salute to the same.
Despite having no formal training, he’s so far scooped a creative directorship at J. Press, launched his own line (Mark McNairy New Amsterdam), collaborated with the likes of adidas Originals, Bass and Timberland, and in 2010 took the reins at Woolrich Woolen Mills. Which means dude knows a thing or two about getting dressed.
Here are six style lessons we learned from F**k Ivy and Everything Else:
1. You Need A Navy Blazer
It’s non-negotiable. Timeless, versatile and classically masculine, a quality navy blazer will repeatedly save your skin whether you’re scrambling for something to look smart at the office or off-duty.

2. Know The Rules, Before You Break Them
There’s a right and a wrong way to flout the rules. Take outerwear layering, for example – unthinkable a few years ago, on-trend now. Do it right and the fact that you’re wearing two jackets at the same time doesn’t look weird AF. Do it wrong, well…
3. Learn How To Tie A Bow Tie
It’s a life skill only the sorriest of men lack.
4. Wear Only One Piece Of Interesting Clothing At A Time
You’re a man, not a moodboard. Dress accordingly by using a brightly coloured or printed piece as your look’s focal point and keeping everything else in the mix a little more muted.

5. Invest In One Or Two Classic Watches
Unless you’re an avid collector, there’s no need to jump on every new model a Swiss watchmaker serves up from its age-old manufacture.
One or two quality watches that steer classic in their styling will serve you a lifetime. And maybe even your kids, too.
6. Hats Aren’t For Every Guy
You either are, or you aren’t. Don’t overstretch yourself if it means the result is Usher in a coonskin cap.
Mark McNairy Interview
Inspired by the teachings of his latest style bible, we reached out to McNairy to see what he had to say on style, flip-flops and his favourite place to grab a bite. The below is what we got back, reproduced – in the interest of authenticity – verbatim. Enjoy.
